Welcome to Test Track Research, Inc.
   
  Test Track Research provides market research information to the nation’s leading consumer packaged goods companies, retailers, pharmaceutical companies, diagnostic testing companies and financial institutions. Our expertise includes retail sales research, customer intercepts, in-store testing, distribution and shelf studies, telephone surveys, internet surveys, mystery shopping and merchandising.

Since our founding in 1995, we have built a reputation among our clients for quality, superior service, flexibility and value.

 

NEW, Launch Track© service!!

With our NEW Launch Track© service, you can instantly see online reactions of purchasers to your new products. Surveys are customized to your needs and can also include open-end responses. The reports are instantly tabulated and reported to you in customized graphic formats. You see the results as the surveys are being completed each day by triers of your new products.

To get the interviews, customized labels with random ID numbers are placed on your new products in hundreds of retail stores across the country during the launch of your new items. Purchasers are invited to complete the online survey about the new product in return for an incentive. A geographically dispersed cross section of markets ensures wide representation. We can also target your product distribution list.

Follow-up surveys can also be arranged to track repurchase rates and satisfaction.

To discuss how our Launch Track© service can help you with your new product launch, please contact Doug Ranshous by email at dranshous@testtrackresearch.com or by phone at (973) 360-1660.

 

To view our online survey demo, click on the button below.

 

To view an instant online survey report, click on the button below.

 

 
   
Test Track Research - The truth from the trenches.©

147 Columbia Turnpike, Suite 303 - Florham Park, NJ 07932 - Phone: (973) 360-1660 - Fax: (973) 360-1667 - Email: info@testtrackresearch.com