“We used Test Track Research to conduct store intercepts in several markets. I was very pleased with the speed and accuracy with which they conducted the research, as well as the cost.

Because we are a small marketing department, we depend on our suppliers to help us formulate research design, and Test Track helped us put together a very informative questionnaire for our project. Fieldwork was completed on time and on budget, and the entire product was handled very professionally. The results of this project have been used to formulate store policy changes, which have already resulted in sales increases.

We would use Test Track Research again for similar projects, and I would highly recommend them to other companies.”

-Director of Business Development, Major Supermarket Chain

“I first began working with Doug Ranshous and Test Track Research on a major national in-store tracking program. Test Track Research was able to meet our needs by providing customized, flexible reporting, fast turnaround, and excellent customer service.

We have continued to use Test Track Research as our exclusive supplier for our auditing purposes, and have expanded the use of their services to over 100 markets. We have always found Test Track Research to be responsive, capable, and attentive to detail, and I would not hesitate to recommend them to any company.”

-Operations Manager, Health Care Products Manufacturer

“Over the past 15 years, it is rare that we come across a supplier as good as Test Track Research. The requests we make of our suppliers are usually very complicated. Test Track has not only stepped up to the challenge but also contributed excellent suggestions that increase the usefulness of the results.

Test Track has been like a partner—helping us keep our trade customers and consumers happy. Store level research has allowed us to find retail problems quickly and to become proactive in our efforts.

We can see the investments we made in our research have paid off.”

-Director-Strategic Projects, National Soft Drinks Company

“I worked closely with Test Track Research to design a program to report in-store stocking information. This information was critical to evaluating the performance of our sales force in maintaining our shelf facings, display space and inventory.

The data was very accurate and reliable, and was reported for all of our key accounts. We had previously reported this data using our field sales people. Test Track provided more objective, accurate information and allowed the sales force to spend more time selling, rather than collecting data. The information was also reported much quicker than before.

I would not hesitate to recommend the services of Test Track Research to any company.”

-Director of Market Information, Lawn and Garden Products Manufacturer

“Thank you for your support and help with the all important audit. I know at times we can be a demanding customer. Look forward to working with you again.”

-Director of Sales, National Health Care Products Manufacturer

“Doug Ranshous was responsible for the annual trademark impressions study for the company. These took the form of national checks in a representative sample of supermarkets and convenience stores.

Given the total reliability of the data, it was used by our sales department and by head-office management. It dramatically changed the way in which we viewed line length, flavor range and category management. Using this data, I believe that most companies in the frozen desserts industry could increase their sales by 10%.”

-Market Research Director, Frozen Desserts Manufacturer

“I could not let the year come to a close without writing to thank you.

Your market knowledge and attention to detail helped create result-oriented audits. The speed in which you turned the data around helped to deliver results.

I am sincerely grateful for all of your help.”

-Sales Manager, Health Care Products Company

147 Columbia Turnpike, Suite 303 - Florham Park, NJ 07932 - Phone: (973) 360-1660 - Fax: (973) 360-1667 - Email: info@testtrackresearch.com